Job Advert: Content Manager (ID: 13230)
Are you an experienced Content Manager with a knack for driving B2B content strategies? We’re looking for someone to join our clients team and lead content creation, enhance their web presence, and optimise content performance.
Key Responsibilities:
- Develop and manage a content strategy that aligns with business goals.
- Oversee content delivery, including updating, re-purposing, and timely publishing.
- Collaborate with internal teams, partners, and freelancers to produce compelling content.
- Implement SEO and GEO best practices for optimal content visibility.
- Expand online presence through channels like LinkedIn and podcasts.
- Track, analyse, and optimise content performance with a focus on traffic, engagement, and conversion rates.
- Maintain and update the website, working with agencies when needed.
- Manage weekly email campaigns, ensuring continuous improvement.
- Provide insights that contribute to business strategy, product development, and revenue growth.
Skills & Experience:
- Expertise in content visibility optimisation using search engine technologies.
- Proven B2B content marketing experience driving inbound inquiries.
- Ability to manage multiple content projects with a focus on timely delivery.
- Strong analytical skills with experience using tools like Google Analytics and Semrush.
- Exceptional proofreading skills and attention to detail.
- Experience with WordPress and website optimisation.
- Knowledge of Pardot and Salesforce.com is a plus.
Package:
- Salary: £28,000 - £35,000
- 5% pension contribution
- Remote working – team meetings in Leicester once a month
